Key areas: Cultural tourism and health care, smart tourism, red tourism, rural tourism, marine tourism, cultural tourism consumption and study tour.
Key projects: Provincial key projects such as Zibo Swan Lake Roman Villa Project and Yantai Changyu Wine Culture Museum Intelligent Upgrading and Reconstruction Project.
Geological culture tourism industrial cluster in Yishui County: Due to its leading role in the geological culture tourism industry in the county, the cluster, as one of the "four major industrial sectors" and a leading cluster for the replacement of old growth drivers with new ones, has developed a pattern of "promoting the transformation and upgrading of the county's industrial structure led by tourism and building a geological culture tourism cluster to drive high-quality development of the county's tourism industry".
Fulong Lake cultural tourism industrial cluster in Shanxian County: With the goal of creating a national 5A-level tourist attraction and a national tourist resort, the cluster aims to build Fulong Lake Tourism Resort into a cultural tourism hub at the junction of four provinces and eight counties.
Fine tourism industrial cluster of Rizhao Sunshine Coastal Zone: Focusing on "ocean + tourism", the cluster is making efforts to build a tourism brand of "Sunshine Coastal Zone". It aims to build a 28-kilometer-long sunshine coastal greenway and a 33.8-kilometer-long mountain-and-sea-style greenway with high standards, which connects the 26 most distinctive coastal tourism projects such as Dongyi Town, Ocean Park and Rizhao Ocean Aesthetics Museum, thus developing a unique ecological scenic area connecting mountains and seas.