Multiple means are adopted to enhance the value of the Shengjingshan Scenic Area Project. This project is developed around the Taoism culture and astronomy culture of the Shengjing Mountain, to carry forward the cultural connotations implied in Dao (or "W
Shengjing Mountain Scenic Area is located in the northwest of Gejia Town, Wendeng District, covering an area of 8 square kilometers. It is the southern branch of Kunyu Mountain, the "father of the sea fairy mountain". It is the birthplace of China's Taoist Quanzhen Sect. It has a good ecological and natural environment and profound Taoist cultural heritage. It has been rated as a national 3A tourist attraction. Shengjing Mountain Scenic Area is invested and developed by Shandong Jin Ri Yue Tourism Development Co., Ltd., covering an area of 9,000 mu. The overall development is divided into three phases. The main contents of the first phase of construction are: the entrance comprehensive service area, the administrative business center, Laozi Statue tourist area, Donghua Palace, Quanzhen Temple, Changchun Temple, Qiyu Temple and other scenic spots. At present, the first phase of the project, including Donghua Palace, Quanzhen Temple, Changchun Temple, Qiyu Temple and other scenic spots, has been basically completed and is open for trial operation.
In recent five years, the number of tourists to Weihai has continuously increased by more than 10% per year. In 2014, the number of tourists in Wendeng District reached 9,699,500, with a year-on-year increase of 10.3%. With the shift of international tourism focus, the Pacific region adjacent to China’s border will accelerate in growth and become a hot spot for future tourism. The tourism mode gradually transits from traditional sightseeing to a more diversified and personalized mode focusing more on leisure, vacation and experience.
Weihai Municipal Party Committee and Municipal Government formulated and issued the Weihai Tourism Development Planning Program and the Guidelines on Enhancing Overall Competitiveness of Tourism Industry and Building a Tourism-orientated City, worked out
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